Our work creates clarity so you can make decisions.
We go beyond insights to deliver clear choices and actionable plans that create business impact
Our Offering
Brand Positioning
Core Target Definition
New brand development
Go To Market Planning
Defining KPI’s
Growth Strategy
Message framework
Retailer storytelling
Creative Briefing
Competitive comms audits
Message testing
Communication Strategy
Consumer Focus Groups
Consumer Shop alongs
In Depth Interviews
Category Trends & Foresight
Workshop Facilitation
Consumer Research & Workshops
Brand Health
Shopper Journey
Category & Brand Audits
Synthesis of existing data to extract insights
Consumer Data & Analysis
What Sets Us Apart
Our work is not jut insightful, it is actionable which makes it impactful
We partner with you to embed the work we do together so that it creates value for your organization.
We have worked in the business at leading global organizations and understand the realities of complex operating environments so our recommendations are built to work in the real world, not just on slides
Contact Us
Curious what you could find in the grey?
Let’s connect and explore how working with Grey Zebra can unlock clarity, confidence and growth for your brand